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About Us

What We Do ?

Procucev is a pioneer in providing digital procurement service with latest technologies and unique service. With our experienced procurement professionals powered with in-house technology platform will help organizations realize the true potential of procurement in achieving their objectives.

Technology-driven digital procurement

Strong vendor network & industry expertise

Procucev partners with clients as their extended procurement arm from sourcing, initiation of purchase request to fulfillment of procurement at best rates in the market. Our expertise and technology will strengthen your procurement team to improve quality and speed of service. Procucev spreads its identity across sectors by expanding its clientele in Manufacturing (Cement, Sugar, Steel, Pharma, Electronics, Food Processing and Chemical etc.), Retail, Services (Banking, Insurance and Financial etc.) and many more sectors.

Procucev helps organizations optimize procurement through a combination of Deep Category Expertise, Digital procurement Solutions, and AI enabled B2B market places.  Drawing on years of sustained market presence we enable organisations smarter sourcing, transparent supplier engagement, and effective cost management across different categories of procurement. With proven execution capability, we support clients from strategy to realization of measurable savings.

Procucev partners with clients as their extended procurement arm from sourcing, initiation of purchase request to fulfillment of procurement at best  price in the market. Our expertise and technology will strengthen your procurement team to improve quality and speed of service. Procucev spreads its identity across sectors by expanding its clientele in Manufacturing (Cement, Sugar, Steel, Pharma, Electronics, Food Processing and Chemical etc.), Retail, Services (Banking, Insurance and Financial etc.) and many more sectors.

Our Technology

Our Technology: We use our in-house cloud-based technology platform, armed with latest tools. This results in streamlined business processes and enables proper control mechanism which can be customized as per clients’ internal controls.

Our unique technology automates procurement activities like RFX, Sourcing, E-Auction, dynamic pricing for price discovery, vendor finalization, PR and PO issuance, Planned/Actual deliveries, processing receipts and submission of final documents for payment with proper approval mechanism.

Why Should Work With Us!

AI enabled
Market Places

QUA AI is an AI-enabled integrated marketplace that connects Buyers and Sellers through GMT – (Get My quoTe) and BFS (Buy From Stock) Designed for efficient discovery, sourcing, and transaction execution, QUA AI brings together demand and supply on a single intelligent platform.

For Buyers, QUA AI enables seamless supplier discovery and competitive pricing through GMT – (Get My quoTe), allowing them  to raise RFQ and connect with the most suitable sellers based on category, capability, and availability. It also enables instant purchasing through BFS (Buy From Stock), providing access to readily available inventory for faster procurement decisions.

For sellers, QUA AI serves as a high-value marketplace to engage with verified buyers through submitting Quotes, showcase capabilities and also list available inventory on BFS, and efficiently liquidate stock. 

Proven in the market, QUA AI creates a transparent, efficient, and scalable ecosystem that drives value for both buyers and sellers.

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Our Visionaries

Our Founders

Srinivas Mukku

Co-Founder & CEO

A Senior Procurement Professional and subject matter expert, he comes with a wealth of market insights across varied product categories. Throughout his career, he has handled procurement of products/services worth more than $2 Billion across sectors like manufacturing, retail and services. His passion lies in transforming procurement departments from being operational focused to becoming a true strategic constituent in a company’s growth. He is a “Certified Professional in Supply Management (CPSM)” by ISM, USA. He is also a reputed conference speaker in multiple national & international forums, contributing to renowned magazines and publications in his field.

Srini is a strong advocate of adopting innovative technologies to drive efficiencies and effectiveness of the procurement processes. Opportunities to create tangible business impact motivated Srini to move from the staid world of Space as a Scientist at Indian Space Research Organization (ISRO) to the hustle and bustle of Corporate India. He is a University Topper in Mechanical Engineering from Andhra University & has an MBA from Welingkar Institute of Management, Mumbai.

An Expert Commercial Professional with more than 20 years of industry experience, he has handled Procurement, Inventory and Commercial departments from scratch until they transform to become the best in class. During his career, he has successfully driven profitability of retail stores with a business turnover of 3,000cr and handled 1000 Cr procurement across Capex and Opex cost segments.

His strength lies in his passion towards setting up processes and designing customer centric solutions. During his experience with Landmark Group, India as a Head of Project Commercial, he had implemented industry best procurement practices and set bench marking prices for all Capex Procurements. His deep understanding and experience in formulating and implementing financial systems and controls and customer engagement are the key driving force for Procucev. He holds a Bachelor’s Degree in Commerce and is a Chartered Accountant.

M N Rao

Co-Founder, Chief of
Business Development & Finance
Our Think Tank

Advisory Team

M Vasanth Kumar

Sr.Advisor, Samara Capital & Former Managing Director, Landmark Group, India

Mr. Vasanth Kumar is part of our advisory team and our angel investor. He has been instrumental in developing strategies for Procucev. Most recently, he was Managing Director, Landmark Group India. He built Max Fashion India since inception and had earlier established Peter England brand making them both market leaders in India. Currently, he is a Senior Advisor for Samara Capital.

He had also worked with HUL, TTK Prestige and HAL before venturing into Retail sector and becoming one of the stalwarts in the industry. Vasanth is a B. E from Anna University (CEG), has an M.Tech from IIT, Chennai and MBA from XLRI, Jamshedpur.

Dr. Pradeep Pendse is part of our advisory team and instrumental in laying the foundation for Procucev & its Technology. He is currently the In-charge Director (University Programs) and CTO, Welingkar Institute of Management. He is also President of IIBA Mumbai Chapter.

An entrepreneur and mentor for many start-ups, he is an Engineering Graduate and a Post Graduate in Management. He holds a Doctorate (University of Mumbai) from Welingkar Institute of Management.

Dr. Pradeep Pendse

In-charge Director, University Programs & CTO, We School (Welingkar Institute of Management)

Venu Juvvala

Sr.Industry Leader, Global SaaS Company, Ex-IBM

Mr.Venu Juvvala, a well-known leader in Technology Industry, is a part of our advisory team. His impeccable experience in envisioning and leading B2B businesses, along with his rich academic credentials is vital to our journey. His mentoring helps us build the right GTM strategy at every stage of our growth.

Venu has previously worked with IBM for almost two decades as Director for Enterprise Business and was later leading their Cloud Services business before moving on to a leading SaaS company. He also worked with Lenovo and Colgate before moving to IBM.

Mr. Venu Juvvala is an alumnus of IIM Bangalore and Osmania University.